Artists of Deception Can Release

The time has come to introduce Artist of Deception, the first of three Double Dry Hopped Double IPA’s coming soon from our newest limited can releases, Ghost Army DIPA Series. This triple can series was inspired by the stories of a secret U.S. Army tactical deception unit. The Ghost Army was activated in 1944 during WWII. This top-secret Army, comprised of mostly artists, architects, actors, set designers, engineers and lawyers carried out more than 20 deception campaigns creating visual and audio deceptions against the German Army using theatrical effects, inflatable tanks, sound trucks, and fake radio transmissions. The army recruited from art schools, advertising agencies and other occupations that encouraged creative thinking. By the time the Ghost Army left Europe in 1945, it was credited with saving the lives of 10,000-40,000 fellow soldiers. Their story was kept secret for more than 50 years after the war until declassified in 1996.

For the label designs, we teamed up again with our friends from Artrepreneur, an artist run global marketplace and membership platform that supports and promotes artists by providing business opportunities and resources. The Ghost Army DDH DIPA open call had over 100 artists portfolios submitted. After a week of jurying artist from all over the world, our team landed on the work of a talented artist from Mexico, Esteban Martínez. We are excited to showcase his creative narrative on each can!

About the beer: Artists of Deception is a crushable Double India Pale Ale with a delicious mix of tropical and citrus fruits with a touch of bitterness on the finish. Notes of mango, pineapple, orange, guava and lime zest are highlights from the double dry hopped additions of Krush and Elani hops.

Food truck: Red Taco Truck 12:30-8pm